Turning everyday salespeople into confident industry leaders.
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Our Mission
To create confident, skilled, and high-performing sales professionals who drive growth in the building materials industry.
Our Vision
To become India’s No.1 sales training institute for the construction ecosystem — and turn “I Am A Sales Man” into a respected badge of honor in the industry.
Our Goal
To empower every sales professional in the construction and building materials industry to excel with confidence, integrity, and expertise — transforming ordinary salespeople into industry leaders who are recognized, respected, and valued for their skills.
About Us
"I Am A Sales Man” is not just a name — it’s a statement of pride, skill, and identity in the world of sales.
I Am a Salesman is a first-of-its-kind training organisation dedicated exclusively to empowering professionals in the building materials industry with specialized knowledge, sales strategies, and market-driven skills.
Founded with a vision to transform the way building materials are marketed and sold, our institute bridges the gap between industry requirements and professional capabilities.
What makes us stand out is our commitment to practical, industry-focused training that goes beyond theory. By combining real market insights with structured learning, we prepare sales professionals not just to meet today’s challenges but to lead tomorrow’s opportunities in the building materials sector.
FOUNDER & EXPERIENCE
Mr. Manoj Kumar Mishra, Management graduate over 28 years of rich experience only in the building materials industry, spanning sales, marketing, leadership, and strategy. A visionary leader, he has held senior roles in reputed companies, guiding large sales teams, projects sales ,retail sales, and growth strategies. His passion for practical learning and sales excellence shaped the institute into a trusted platform for industry-focused training.
FOUNDER TALK
After spending nearly three decades in the building materials industry—handling sales, marketing, leadership, and strategic growth—I observed a crucial gap in the way sales training is delivered across our sector. Most companies in the building materials industry invest heavily in motivational speakers and generic sales trainers to boost their team's performance. However, there's a critical flaw in this approach:
28+
Years of Experience
500+
Projects Completed
25+
Trusted Partners
250+
Sales Professionals Trained
WHY THIS MATTERS NOW!
In a rapidly evolving construction and infrastructure market, companies that upskill their teams
with industry-specific knowledge will have a significant competitive advantage. With new
products emerging, new influencers such as PMCs and green consultants shaping purchase
decisions, and customer expectations continuously rising, generic sales training is no longer
effective or sustainable.
Sales professionals today face challenges far beyond basic selling—they must
understand specifications, approvals, sustainability requirements, and the dynamics
between architects, contractors, and clients. Traditional motivational training overlooks
these critical aspects, leaving teams underprepared to handle the complexities of the building
materials industry. What they truly need is specialized knowledge that bridges technical depth
with practical application.
That is why I Am a Salesman was created. We deliver relevant knowledge, industry
specific insights, and actionable tools designed for the real market. By combining
decades of leadership experience with structured training modules, we help professionals
adapt to new trends, close sales more effectively, and build stronger relationships with
influencers and clients alike. In short, we prepare salespeople to succeed today and lead
tomorrow in the building materials sector.
THE PROBLEM
Sales and marketing professionals in our industry are not lacking motivation—they are well
educated, experienced, and ambitious. What they do lack, especially when moving across
product categories, is domain-specific knowledge and process understanding.
Let me give you an example:
A sales executive who has been selling tiles may struggle when he moves to sell plywood—not
because he lacks talent, but because he doesn't know the plywood product line, its buying
cycle, influencers, or specification flow.
Hiring a general sales trainer for this situation is like hiring a football coach to train a
cricket team. Both may be sports, but the rules, techniques, and strategies are entirely
different.
THE SOLUTION: I AM A SALESMAN
To solve this issue, I founded I Am a Salesman—India’s first and only industry-specific sales training platform exclusively focused on the building materials sector. We provide customized training modules for product categories such as tiles, plywood, paints, sanitaryware, wires & cables, and hardware. Our programs include deep dives into sales processes like lead generation, architect mapping, BOQ handling, specification selling, conversion, and closure.
Our training is designed to be practical and impactful, delivered through real-time market scenarios, case studies from actual projects, and focused sessions on project versus retail sales, technical selling, mock-up processes, site handling, and channel management. Unlike generic motivational sessions, our trainers are seasoned industry veterans who have walked the path, faced challenges, and delivered measurable results in the building materials sector.
01
Customized Training
Tailored programs for each building material category.
02
Product Expertise
In-depth understanding of tiles, plywood, paints, and more.
03
Practical Learning
Real-world case studies and market scenarios.
04
Experienced Mentors
Training by seasoned industry professionals.